Front cover: A short read (66 pages) so that is something to keep in mind. |
Every industry has their own lingo and whether you're a multi-million dollar corporation, a small-business owner, or somewhere in between, it's important to know what you want to say and learn how to say it well. There are so many methods of madness out there, as I like to call it. Some ways work and others fail miserably. It can be an exhausting process and let's face it, constant rejection can be quite bruising on the ego.
If you are seeking advice from the movers and the shakers in the media biz that have been there, done that, and truly want to set you up for success, then you'll want to get to know Lisa Brandt, author of Make The Media Want You.
This guide cuts out a lot of the bs and tells you what works and what doesn't in various categories, from approaching charities to getting that nail-biting on-air interview. You'll get plenty of real world examples too and don't doubt for a second how important first impressions can be whether by e-mail, phone, or in-person. "If I have to do a forensic audit of a document to figure out its meaning, I will simply move on." - Lisa Brandt.
With her free-thinker writing style, you're getting a mixture of professional advice and simply common sense. Lisa gives you swift reminders of the do's and dont's of how to make your "pitch" a memorable one.
Back cover: Make The Media Want You by Lisa Brandt |
Visit her website at: The Voice of Lisa Brandt
Pre-order Lisa's book on Kindle or Paperback here: Amazon.ca OR Amazon.com
Disclaimer: I was sent this guide, compliments of Lisa Brandt, in exchange for an honest review!
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